Small Business issues

Solving the issues

Questions & Comments

CRESCAT-NYC.com

How can I claim to solve small business problems in any industry and of any expertise?

First: Seriously I know these problems from a richness of own experience and from about 95 in-depth conversations I had with business owners and CEOs during the last seven years. And of course I know the issues from those, who decided to work together with me to develop their business.

Second: I'm a business owner myself, since 26 years by now. My home turf is publishing, an industry, in which the person on the top is mastering the whole business from product content and design over purchasing, production, distribution to Marketing and sales, even in big corporations. This is very similar to the scope an owner or CEO of a small business is handling. Apart from this I developed a consulting program for McKinsey & Company for industrial and regional economic policy, for which I had to dive deep into the business mechanics of many sectors in Manufacturing, Mining and Services.

Third: For those issues requiring a specific know how or industry background I don't run half a step ahead of my client, but draw on one of over 4000 senior business professionals in more than 40 countries worldwide, accredited to the Institute for Independent Business (IIB - for more information please visit http://www.iib.ws/). They come from a great variety of industries and collected all kinds of practical experiences. My record during the last seven years shows that we could develop solutions for ISO certifications, for international logistics and social franchises, for building a sales department by sending a temporary sales director in, hiring and educating a sales staff, appointing a successor and moving out, to name just some.


Can we really help to raise funds?

We know what documentation from business plan over cash flow and payback forecasts to supportive materials is necessary. And we can help to produce them. We also can locate funding sources and we assist you to present your company and its needs and use of funds. However, we cannot guarantee the financing, as every lender has strict requirements and will seek both personal and business information for all major partners in the company before they render their decision to fund your company.

Our likely lending partners include many major players on Wall Street and other private sources such as: Millennium Funding, Sun Capital, Capstone Capital Group, Citadel World and high net worth individuals.


Want to know more about my personal background?

For that I have to ask for your patience even if I make it short. I'm a learned journalist and graduated at the University of Munich in economics. The industrial and regional economic policy consulting program (I mentioned earlier) I developed not only as a concept. I also managed teams during the analytical and solution developing phases on the first order we received from the German State of Rhineland-Palatine. And I was also part on the final stage, the implementation management for a sales information system between shoe retail and shoe manufacturing to improve the market response and the competitive position of local suppliers.

When the iron curtain came down I converted three Hungarian daily newspapers of the communist era - meaning some labor contracts with journalists and administrative staff as well as contracts with a printer and with the post office for distribution - into a vertically integrated publishing company in our understanding of the word. As the Chief Executive Principle I modernized the editorial content and design, added advertising as an important revenue, put a printing facility into work and changed the market by providing household distribution to subscribers as well as single copy sales as our own services.

Then I introduced a local society and lifestyle magazine into a local market in Eastern Germany and turned around the Czech magazine operations of one of the big four German publishing companies before I came to the USA.


Does it cost a fortune to work with me?

By no means. The normal engagement is about 16 hours per month. For these I charge a flat fee and a percentage of the improvement in profitability. If I don't make my own fees in three months by improvements of at least the same amount of $$, I will offer you to pay the missing difference between the additional gross profit I initiated and my flat fee back and we cancel the project. So you have to no risk to bear. In Marketing lingo this is called "risk reversal". Feel free to use the contact form below if you have questions on this or other questions than relieving clients from the risk of dealing with you.


What are my references?

My credentials and the way we attack the problems are the references. Before we start talking, we sign a confidentiality agreement and stick to this with all consequences! We do not ask our clients for recommendations. This does not exclude that we can name a person and a phone number after consultation with the client, who can be asked about his or her working experience with us.

If these questions and answers don't cover what you want to know or if you have a comment please use the form to the right (please use phone number or email) and we will come back to you as soon as we can.


First Name
Last Name
City
State
Daytime Phone() -
E-mail Address
Comments


CRESCAT, Inc.; 1803 Riverside Dr, Suite 3E; New York, NY 10034; phone: 646-470-6890
Copyright: CRESCAT, Inc. 2008-2011
 

Practical Advice We Make Work